We combine Digital Intelligence tools and Growth Hacking frameworks to direct strategies to measurable business goals.
We co-design with the clients the business canvas to analyze the company’s structure, offer, customer segmentation and distribution channels.
Quantitative and qualitative analysis of the combination of the online channels.
Analysis of digital company positioning and identification of areas for improvement.
Benchmarking and analysis of the online presence and performance of competitor/comparable players.
Analysis of the state-of-the-art of the development, tracking, testing, CRM and marketing automation technologies.
Brand identity and graphic design analysis.
Design of customer journeys and identification of funnel areas of action.
Data-driven selection and prioritization of the promising channels for customer acquisition and retention.
Data-driven selection and prioritization of specific activities for each channels based on the business situation and goals.
Design of the experiments for minimum viable campaigns, predisposed to a continuous optimization process.
Stabilizing the marketing mix and the media spending on the basis of the experimented campaigns results.