Growth Hacking, as opposed to common beliefs, is nothing magical, but is based on an empirical approach. Our job is to think about solutions validated by identifying metrics that represent actual and real business goals (called actionable metrics) leaving aside unnecessary and useless marketing metrics.
We base every intervention we make on the Growth Hacking Funnel, or AARRR model, the framework that better qualify the Growth Hacker's methodology and allows us to divide the growth process in five interdependent phases on which to work with specific techniques to maximize results.
Get qualified traffic through the right channels for your target.
Convince users to use your product and not the one of your competitors.
Create dynamics that make users go back to use your product again and again.
Optimize your monetization processes and increase your ROI.
Use techniques to increase your online word-of-mouth and virality coefficient.
The validation of marketing actions and development happens cyclically according to an iterative process based on testing, tracking and progressive optimization of results. In this way it's possible to formulate more calibrated actions, define more realistic goals and make the growth process more effective.
Quantitative measuring of user's behavioral data allows us to intervene in a precise and effective way on product refinement.
Constant qualitative analysis of products and campaigns data is fundamental to understand the best method to optimize every process.
Implementing optimization's hypothesis is the result of a continuos refinement work and is always a temporary result, not a final truth: more growth is always the next goal.
Our final goal is to achieve and start up the Growth Machine, a combination of functionality, marketing actions and process automation that triggers a progressively self-suistainable business growth.