A method to support intuition

Reducing the risk of unsucessful initiatives thanks to a quantitative approach with data analysis and testing.

Data analysis.

Learning from data to plan actions properly.

Goal setting.

Identifying KPIs and actionable metrics in order to achieve trangible goals.

Testing & tracking.

Every action is meant to be an experiment to track results, validate solutions and optimize constantly.

Logic to support actions.

The AARRR funnel allows to divide the growth process into five interdependent phases on which to work with specific techniques maximizing the results.

Acquisition.

Are you sure that the online channels you’re using to get customers are the best ones at target precision and to minimize the cost per acquisition?

Customer segmentation

Customer journey design

Channels prioritization

Lead generation strategy

CAC optimization

Activation.

Does your service have an onboarding process to drive visitors to become customers through navigation paths designed on their needs and behavior patterns?

Onboarding design

Aha! Moment optimization

Triggers optimization

Trial strategy

Retention.

Acquiring new customers online costs in the average five times as much than to retain them. At the same time web customers’ loyalty is made difficult by the high competition and the dispersion of the cyberspace, but we know different digital tools and techniques to retain users and to reduce the churn rate.

Loyalty program design

Campaign automation

Gamification

Retargeting

Notifications

Ottimizzazione tasso di abbandono

Referral.

“Virality” became a digital mantra often without an explicit meaning. To us it’s a number, the virality coefficient, which we increase with specific user-get user techniques.

User-get-user strategy

Pull Product Virality

Sharing options optimization

Viral coefficient optimization

Revenue.

Each of the previous phases are optimized to increase ROI, but focusing on pricing model rather than the customer life-time value is strategic to enhance the revenue process in a structural way.

LTV-CAC ratio optimization

Pricing model testing

Cross selling

Checkout optimization

Solutions can’t be a priori.

Ideas.

The solutions are conceived as experiments, either they are marketing campaigns (meant to be like “minimum viable campaigns“) or new product features, released gradually to adapt them to the actual needs and behaviors of the users.

Priorities.

Before being implemented, the experiments are prioritized due to parameters of economic and implementation sustainability.

Actions.

Go!

Tracking.

If an action is not measurable, it is not a Growth Hacking activity. Preparing funnel reports is important to be able to analyze the flows and the correlations between different variables.

Data.

The results of the experiments are examined to validate/discard the actions that have worked or failed.

Analysis.

Experiments are recorded in a playbook, that is more than a document since it is arranged to become over time a business asset of knowledge based for the company’s IT and marketing team.

The general result? A process, your Growth Machine.

Ultimately Growth Hacking provides a methodological basis for developing a process of growth made of actions. Ready to move from theory to action?

Facebook Lead Ads
Successful
9.5%
Linkedin InMail
Backlog
-
Exit popup
Pipeline
-
Facebook leads DEM
Failed
2.1%
Reddit community infiltration
Successful
10.8%
Slideshare organic traffic
Backlog
-
Referral program A
Backlog
-
Facebook Ads custom audience
Failed
1.0%
Google SEO dynamic pages
Pipeline
-
Target blogs PR
Pipeline
-
Freemium account
Failed
0.0%
Warm call new subscribers
Successful
7.3%
Facebook retargeting
Successful
8.7%
Referral program B
Backlog
-
Chatbot promo
Failed
1.4%
Cold mail Linkedin leads
Backlog
-
DEM Upselling
Pipeline
-
Facebook groups survey
Successful
9.9%
Retargeting display
Failed
3.1%
Native Adv
Successful
8.9%
Exit survey
Pipeline
-
Gamification scoring
Successful
12.1%
Youtube tutorial organic
Backlog
-
DEM inactive subscribers
Pipeline
-
Radio local campaign
Failed
0.8%