Pontifical Commission for Sacred Archeology
The Pontifical Commission for Sacred Archeology is a dicastery of the Roman curia established in 1852. It deals with the custody and care of the numerous catacombs present on the Italian territory, as well as playing a role of study and conservation of documentation and dissemination with the organization of tours within the archaeological finds.
Being well known and seen as the only and true reference point relating to the history of the catacombs on Italian soil, its presence in the digital sector was necessary to reflect the essence of the subject, both from the point of view of identity and from the point of view view of the completeness of the information.
Modernize with respect for history
We immediately realized that the material coming from the documents in the archives of the Pontifical Commission for Sacred Archeology was vast. Containing detailed photos and meticulously well-organized documents, the biggest challenge was to make all this information conveniently accessible to web users.
We have therefore carried out a complete modernization of the platform used for booking tickets for tourist visits to the Italian catacombs. The task required an extensive reorganization and revision of the textual and visual content on the platform, an optimization of the navigation flow and the redesign of the user interface layout, after an in-depth analysis of the material provided.
In this way it was possible to greatly simplify the user experience, making the practice of booking tickets fast, clear and pleasant.
A logo to enter the digital age
Parallel to the redesign of the platform, we followed an even more delicate task: to modernize the brand. This activity required an in-depth study not only of the symbolism and its meanings, but also of the colors and meaning of each characteristic element inserted in its original historical context. The result is a recognizable brand identity with references to the past, but more suitable and prepared for use in digital contexts.
Thanks to this activity, a brand manual was finally built containing all the stylistic guidelines to be used in the various web, mobile, social and editorial contexts.